Adrenaline Rush x Harish Rossi- SHIPS NOV 20

Harish Rossi x Elixir Attar — Adrenaline Rush
Created in collaboration with world-famous Indian motorcyclist Harish Rossi, Adrenaline Rush translates the visceral experience of the ride into pure scent.
Not your typical perfume. This is the scent of the moment the throttle opens and the world narrows to asphalt, heat, and speed.

Note Pyramid

• Top: Energy Drink Accord

• Heart: Burning Rubber, Petrol, Tobacco Smoke

• Base: Leather

It opens with a sharp, electric Energy Drink Accord — bright, slightly metallic, and charged with artificial citrus and sugar that hits like the first spike of focus. It quickly turns mechanical: the acrid bite of Petrol and the thick, scorched intensity of Burning Rubber cut through, raw and unapologetic. Tobacco Smoke drifts in next, dry and persistent, the kind that clings after long hours on the road. Leather anchors the composition — worn, warm, and slightly animalic — like the interior of a machine that’s been pushed hard and never fully cleaned.
This is a fragrance built for those who chase the edge rather than polish it. It doesn’t aim to soothe or seduce in the conventional sense. It captures the sensory overload of high-speed riding: the sting of fuel in the air, the rubber left behind in a hard corner, the smoke of a cigarette between stops, and the living leather that absorbs every mile. Projection is bold, longevity is stubborn, and the overall character is deliberately unrefined — a raw masculine force meant to be felt more than simply worn.