About the Perfumer

Since Childhood, I always had a strange affinity towards perfumes.

I was living in the 1980s in Abu Dhabi, UAE. Since I was a little kid there, I was surrounded by incense and oud (agarwood incense) and amazing smells and perfumes from the Indian spice markets.

My mother was a journalist in one of the most prominent journals in Abu Dhabi, which contributed to her knowing and working with multiple members of the UAE royal family and she was on multiple occasions gifted with these amazing incense woods and perfumes which she brought home.

Bokhoor, and agarwood based perfumes, which were mainly made with highest quality agarwood, musk, rose, and amber, were made of a quality unheard of nowadays. This was my first experiences with the olfactory realm.

Since then, i always knew i had a special relationship with scents and perfumes. Whereas people saw that scent or cologne is something they just bought and wore, for me it held such a special place and piqued my interest as to what makes it smell that beautiful. I wanted to understand more.

A little fast forward. Now it is high school time, I loved chemistry and excelled, placing 9th worldwide in my A Levels of high school chemistry. A few years later, I studied Materials Science and Engineering, then took my MSc degree in Materials Science and Engineering, I briefly worked as a material engineer before I completely changed my career and worked as diplomat between 2012-2017, and during this time, I was almost completely immersed in perfumes for reasons unknown to me, and my life took me to several countries around the world and I felt that my passion for perfume already surpassed anyone I knew. Like that was what I would talk about most of the time. During this time I was actively training my nose for perfumery. I did not plan to establish a brand during this time.

Having a very strong background in organic chemistry, I started learning more about the structures of perfumes and natural perfumery materials, but I was totally amazed to learn about how synthetic molecules were the predominant determining factor in realizing the success of a perfume and how unnatural all these smells were. Vowing to transform perfumery as an art, I started experimenting excessively spending tens of thousands of dollars and thousands of hours on perfumery raw materials.

I started to work on making my own blends using only the finest and best natural materials I can get my hands on, progressively realizing that my blends and perfumes are being loved by people around me and in the fragrance community, a lot of whom asked to buy some of these blends and perfumes, then it took me to the path of pursuing this career professionally with total immersion since 2018. We launched our brand in 2019.

We provide our customers with the experience of making perfumes that suit their own personality. I oersonally provide them a chance to make their perfumes with materials and ingredients that are totally novel and exceptionally rare.

What sets us apart as a team at Elixir Attar from others is our ability to source raw materials which are simply near impossible to find nowadays and we also have an ability to understand the need of the olfactive experience of the customer without having to even meet them face to face. I have designed perfumes to hundreds of clients who want to create bespoke perfume compositions all around the world, from USA to Australia, to Japan, China, Korea, Mongolia, Europe , the Middle East and the UK.

What also set us apart is that we never spare a cost to experience and make new perfumes. During this journey of obtaining and studying these exceptionally raw materials, we actually recently started offering these raw materials to people who are interested to learn about the fundamentals of perfumery. My two initiatives , one specific for agarwood, called Elixir Agarwood Science, and Ancient Resins, totally dedicated to the ancient rare perfumery materials, are examples of how dedicated we are to reviving the ancient lost arts and traditions of perfumery.

What we are proud of are successive perfume compositions that people loved, some of which were insane perfume projects like Dark Matter perfume, capturing the smells of agarwood smoke in the perfume, and Kinam Kodo, building from a molecular level the smell of Kinam agarwood smoke, prized to be the most exclusive of olfactive pleasure in the ancient art of Japanese kodo, or incense burning. These two projects alone took 2 years in the planning. There are dozens of other works we are proud of, I just referred to the latest two.